Do you wish that you just had two minutes to explain to your target audience why your company is the best to work for? Well, you do. You can reach your audience in the public restroom.
That’s right. The restroom.
As Marc Miller, president of New York-based InSite Advertising said, “In a restroom for one to three minutes, we own you. It’s a liability to turn left or right at a urinal.”
All jokes aside, telling potential employees how awesome your company is with an ad in local restaurants, movie theaters, ballparks, etc. is a great way to drive folks to your job postings.
The first step is to make sure that you chat with the media company that owns the advertising space where you want to advertise. They will work out an agreement with you on what type and size of poster work best and they will also negotiate how long your poster can remain in that spot.
As a Nexstar member, you have access to poster templates that you can customize for your company. Nexstar has these restroom ad poster templates on the member website, located under the recruiting and retention tab. The posters were created by Steffan Busch, Nexstar’s Recruiting and Retention Coach and Nexstar’s marketing coaches. The ones that specifically highlight NexTech Academy are called out in the title of the template.
There are many examples for you to draw inspiration from. It may help you to look at all of them and pick a few that you think will resonate with your company and the talent you hope to attract. Many reference NexTech Academy.
You’ll want to customize the template to make sure it looks like it was created by your company. Make sure to focus on your selling points and be specific and personable.
Hopefully, these poster templates will kickstart your recruiting and get you’ll make the most of the few precious minutes you have with your captive audience!